There are few things more powerful than an idea. A simple thought can topple governments, upend societies, drive innovation, and change the world. It’s amazing to see your ideas—the ambiguous, incomprehensible goings-on in your head—materialize into something tangible. This is evident in the popular and undoubtedly historically accurate children’s story, Harold and the Purple Crayon, in which Harold uses a magic crayon to create the world around him.

I’ve experienced this a few times, one time, in particular, was designing the jerseys for my Ultimate Frisbee team. I worked all summer designing jerseys until I finally decided on the one to use. It was a surreal experience when the jerseys were delivered. Being able to touch something that I created on a computer was awesome.

Today, my ideas scared me a little, something that doesn’t usually happen. I was excited to start working for the Educated Refugee Foundation and ready to do the job right. With CollegeCon, I knew that my marketing efforts could help improve the event and increase registrations, and if I didn’t do a good job then the event would suffer. Marketing for the Educated Refugee Foundation brings consequences with much more gravity. A successful social media marketing campaign has the potential to not only grow the foundation but to change the lives of children and communities. Thus, failing to market well on social media could result in the foundation failing and thousands of refugees remaining uneducated.

Though I am working as part of a team, it’s up to me and my ideas to creatively and effectively harness social media to help drive donations and create change in the lives of refugee children. Realizing that my ideas have power, for good or bad, is daunting. For a moment, I was intimidated by the task at hand and not sure if I would be able to get the job done. I ultimately overcame my fears and had a productive day (running long into the night) in which I created good content for Facebook, Instagram, and Twitter.

I am still not sure how to market the Educated Refugee Foundation remarkably, but I am eager to take risks, learn, and make a difference.

Here are a few songs that I find fascinating. Though they are all part of larger stage productions, individually they tell compelling stories from a variety of viewpoints. I don’t want to know the rest of the story because I like my imagination to make it up. (And because the rest of the story is probably objectionable.)


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