This composition is meant to connect childish imagination with the refined skills of adulthood. LEGOs are usually played with by children, but a small child would not be able to create something as sophisticated as a typeface. Thus, the message is an invitation to adults to keep in touch with their imagination while using their developed muscles, brains, and skills to create something delightful. I modeled the letteforms after Hoefler&Co.’s Archer typeface.
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