LAS VEGAS RAIDERS
NFL GRAPHICS PACKAGE
I created an Emmy winning stadium graphics package for the Las Vegas Raiders with Triglass Productions.
With an emphasis on the Raiders as desert dwelling renegades, this package reimagines the idea of pirates with a modern twist.
CONCEPT
SWASHBUCKLERS IN THE SAND
Visual exploration of this package started from the inside out. Before moving any pixels, I started creating the lore behind this group of desert pirates.
How did they get there? Do their ships travel through the sand dunes or do they function as a stationary base of operations? How would traditional swashbuckling imagery change after years of living in the sand rather than on the open seas?
With the sun as their guide, the desert Raiders rule the dunes. Hopping from outpost to outpost, this ragged band thrives through the unforgiving landscape. Tougher and more resourceful than their seafaring counterparts, these Raiders are ready to challenge any foe.
NEXT STEPS
ALIGNING WITH THE BRAND
The initial concept was well received. As I moved forward with the idea, the package was molded into something that more seamlessly connected with the existing Las Vegas Raiders brand. I leaned into the silver and black brand colors and the overall package took on a visually dramatic tone.
The deliverable list was relatively concise, which allowed ample time to put artistic care into each graphic. The final result? An elevated game day experience at Allegiant Stadium.
